| Ritu Kumar is one of India's foremost designers, | | | | in the Indian fashion industry, which has |
| who have developed a unique style of their own, | | | | successfully bridged the gap between |
| reflecting the ancient traditions of Indian | | | | traditionalism and modernity. |
| craftsmanship in a contemporary fashion. With a | | | | Ritu, who began her work with four hand-block |
| background of art history and musicology, which | | | | printers and two tables, in a small village near |
| has enriched her horizons, Ritu Kumar's | | | | Calcutta thirty years ago, was the first woman to |
| understanding of ancient designs and the | | | | introduce the 'boutique' culture in India under the |
| innovative use of traditional crafts has created a | | | | brand name 'Ritu'. Today she has twelve outlets in |
| new classicism. Ritu holds the status of a revivalist | | | | all major cities in India. |