| Are you interested in helping more people and | | | | each layer works together to leverage your |
| creating more streams of income? Then the | | | | monthly income: White paper $15 x 30= $450 |
| Marketing Funnel is a business model that you | | | | Audio class $49 x 20 = $980 Online workshop |
| don't want to overlook. This article discusses the | | | | $169 x 5 = $845 Group coaching $349 x 3 = |
| layers of the Marketing Funnel and the beauty of | | | | $1,047 Your Leveraged Monthly Income Total = |
| leveraged income! | | | | $3322 |
| Copyright (c) 2009 Meredith Liepelt | | | | Obviously the products, prices and number of |
| One of things I love the most about my business | | | | buyers in this example are fictitious, but you can |
| is introducing my new clients to the concept of | | | | see that if your goal is to increase your business |
| the marketing funnel and watching their eyes light | | | | by nearly $40,000 in a 12-month period without |
| up when they see the possibilities for themselves! | | | | working with additional one-on-one clients, this |
| The marketing funnel is a simple concept, but the | | | | sample funnel would practically get you there! |
| impact of it can be so enormous that once the | | | | That is pretty exciting, since it will likely take you |
| concept sinks in, people start to see that there is | | | | minimal time (relatively speaking) to create the |
| more to their business than just working | | | | products in your funnel and set it up on your web |
| one-on-one with clients. Not that working | | | | site because remember, this is knowledge you |
| one-on-one with clients is a bad thing - it's not all, | | | | already have! Many times, people have a lot of |
| as it's a very important part of a marketing | | | | the material for their products and services |
| funnel - but the idea of leveraging knowledge, | | | | already created and saved on their computer! |
| helping more people and making more money in | | | | What you put into your funnel is up to you, so if |
| less time is highly appealing! | | | | the price of a product seems too high or too low, |
| The basic idea of the marketing funnel is to offer | | | | adjust it! The same goes with the number of |
| products and services to your prospects in a wide | | | | people you think will purchase it from you on a |
| range of financial levels ranging from free to your | | | | monthly basis. As your distribution list increases, |
| highest-end VIP one-on-one coaching. You attract | | | | certainly the number of sales you generate each |
| as many people as possible into your marketing | | | | month will increase. You don't have to fill your |
| funnel by creating a compelling free offer such an | | | | funnel in a month. It takes time and careful |
| audio report or download, and in turn they provide | | | | planning, but you can do it yourself or hire a |
| you with their email address so you can keep | | | | coach to help you make the best choices for |
| your business in front of them regularly. | | | | your specific business. |
| I've never claimed to be a math wiz, but here is a | | | | If you dream of creating a more gratifying |
| basic formula to play with: | | | | business - one that gives you time to enjoy your |
| Product or Service Cost x Number of Buyers per | | | | work and your life - you should take a good look |
| Month = Leveraged Monthly Income | | | | at your marketing funnel. There are some |
| For each layer in your funnel, apply this formula. | | | | marketing professionals who call this "creating |
| You start with a relatively inexpensive product or | | | | passive income" but I prefer the term "leveraged |
| service that a large number of people are likely to | | | | income," because you have to put a fair amount |
| purchase, moving toward more expensive | | | | of thought and elbow grease into it. It's not magic. |
| products or services that fewer peoples are likely | | | | But it does work like a charm! |
| to purchase. The following example illustrates how | | | | |