Nomination Charm Bracelets - Where it All Began

A small town on the fringes of Florence in idyllicAnd so was born Nomination - a charm bracelet
Tuscany is the unlikely birthplace for one of thewhich gives people the opportunity to make their
most sought-after jewellery brands on the planet.own creations in a far more sleek style than the
The endeavours of ice cream-making Paulomore rustic do-it-yourself bangles available
Gensini and his three entrepreneurial brotherspreviously.
helped to create a globally-successful productPaulo's creation was spotted by Danish distribution
which is now the darling of fashionistas the worldfirm Lottie Firenze during a visit to Florence and
over.the Nomination brand has since spread all over the
What evolved out of an ice cream parlour in theworld.
early eighties is today the jewellery range ofToday, Paulo continues to influence new creations
choice for A-list celebs in Hollywood, Bollywoodfrom the family business, although his son Antonio
and among sporting superwomen when they areheads up the firm, with another of his sons on
not performing.the board of directors.
In the late seventies, the Gensini name wasRecent success stories for Nomination include its
notorious in the family's home town for its smalllatest composable bracelets, the St Tropez, Capri
popular café which served coffees andand Cubiamo leather lines.
groceries to the local community.Composable bracelets, which are now available in
Meanwhile, former mechanical worker Paulo hadover 30 different countries and through online
fashioned a name for himself as an ice-coolretailers, are made up of links of stainless steel,
creator of desserts to keep customers comingdiamond and other precious stones, 18K gold and
back for more.enamel.
Ice cream, and a range of new flavours heThe seemingly-infinite range of charms available
introduced, became synonymous with the Gensiniincludes letters, entire words, zodiac signs, hearts,
name around Florence.flags and flowers, fruit and birthstones.
The family's involvement in the jewellery businessThe bracelets have become popular as a way to
began in 1983 when the brothers established G4 -mark life passages, to express an interest in a
a company which allowed Paulo to marry his skillssport or hobby and, according to its creators, to
gained from his experiences working with metaldisplay a wearer's personal mystique.
with his creative streak.Nomination is now the world's largest
Four years later came the flash of inspirationmanufacturer of Italian charm bracelets and is a
which ultimately elevated the Italian jewelleryglobal style statement for international actors,
makers to the international stage.singers, rock stars and rap artists.
Just as Paolo had tailored his ice cream sundaesIt seems the Gensini's have come a long way
to suite the tastes of his customers, he decidedsince the days of the family café, serving up
to make quality jewellery which could also besweet delights to passersby.
customised whichever way people chose.