| Maybe you are not unfamiliar with Pandora | | | | activities and moved to larger premises. After a |
| jewelry. But how much do you know about | | | | few more years as wholesalers, Winnie and Per |
| Pandora jewelry? Do you know the history of | | | | were inspired to open their own factory in |
| Pandora jewelry? PANDORA has gone from a | | | | Thailand. This was done as a means of ensuring, |
| two-man business 25 years ago, to a team of 35 | | | | among other things, control of their own designs. |
| at its head office in Copenhagen, a team of over | | | | Lone Frandsen was hired as a designer, and the |
| 100 employees servicing North America, and | | | | company began to focus on creating a unique |
| 1,000 workers at Pandora Productions, its factory | | | | jewelry brand. In 1996, Lisbeth Larsen, goldsmith |
| in Thailand. | | | | and designer, joined the company and, together |
| The history of Pandora jewelry dates back in | | | | with Lone, who has played a key role in defining |
| 1982, the goldsmith P. Enevoldsen and his wife in | | | | PANDORA’s style. |
| modest surroundings on Nørrebrogade in | | | | Pandora’s launched its ever-popular charm |
| Copenhagen, Denmark built the jeweler’s | | | | bracelet on the Danish market in 1999. |
| shop, which one day become Pandora. They | | | | Consumers quickly embraced and are crazy about |
| often travelled to Thailand search jewelry for | | | | the concept, and PANDORA grew hand in hand |
| importing, and as demand for their products | | | | with the increase in demand. In foreign markets, |
| increased, the shop began to focus on the | | | | Pandora jewelry has been in high demand, which |
| wholesale business. | | | | turns PANDORA into a global brand that is |
| In 1987, after several highly successful years as | | | | currently sold in 18 countries. |
| wholesalers, the company discontinued its retail | | | | |