| 1> | | | | barrel display for your POP, you’ll need to |
| POP displays — every store needs them. | | | | think about the same considerations you thought |
| However, not every store creates the most | | | | about when you were determining where to |
| attractive POP displays possible. Plastic containers, | | | | position your POP barrel display. |
| acrylic bins, lollipop trees — these are all | | | | Single wooden barrels are good choices if you |
| great tools for POP merchandise displays, but | | | | have spare space on your countertop or you |
| how can set your displays apart from all the rest? | | | | want to create your own arrangement, but floor |
| Consider wooden barrel or basket POP displays | | | | and countertop racks work well to both maximize |
| for your store’s POP! | | | | the amount of space you have within your POP |
| Positioning Your POP Barrel Displays | | | | and to hold more merchandise. (Wooden barrel |
| The POP of a store (or any business that sells | | | | floor racks are also great for repositioning; if you |
| some merchandise, even if it isn’t exactly | | | | decide you want to change your POP |
| a retail store) — or, the point of | | | | merchandise display, you can move these racks |
| purchase — is the area within the store | | | | anywhere else in your store.) |
| where customers make their purchases. Usually | | | | Note that you might want to think about the |
| the POP location of a store includes checkout | | | | kinds of merchandise you plan to display in your |
| counters and registers. The idea behind POP | | | | POP location before you purchase any wooden |
| merchandise displays is to encourage customers | | | | barrel display fixtures. See below. |
| to make impulse purchases. These items generally | | | | Deciding On Merchandise for Your POP Barrel |
| range from candy to small convenience items | | | | Display |
| — the kinds of items customers want, but | | | | You probably already have a pretty good idea |
| might not necessarily purchase unless it’s | | | | about what kinds of merchandise you want to |
| convenient for them to reach out and grab them. | | | | include in your POP barrel display; however, below |
| As you’re deciding where to position your | | | | are two tips to help you along the way: |
| POP barrel display, consider: | | | | |
| - The amount of space you have to work with | | | | 1. Think about your barrels. There are many |
| within your POP. You might have enough space on | | | | different kinds of wooden barrels and baskets |
| your countertop for a POP display, or you might | | | | available. Based on their size and durability, how |
| need to situate a POP display rack on the floor | | | | much product can the ones you’ve chosen |
| near your countertop. | | | | hold? |
| - The kinds of merchandise you plan to display. If | | | | 2. Think about your usual customers. A POP |
| you plan to display a lot of merchandise, you | | | | display is designed to encourage customers to |
| might need a floor display fixture. If you plan to | | | | make impulse purchases, but even the most |
| display fewer numbers of items, a counter rack | | | | attractive POP display isn’t going to work if |
| might work for your POP barrel display.Choosing | | | | the merchandise in the display consists of items |
| the Right Barrel Display for Your POP Locations | | | | your customers wouldn’t be interested in. |
| As you’re determining the right wooden | | | | |