| The Carl F Bucherer watch may not be a familiar | | | | date watches were functional and highly sought |
| luxury watch brand to all but the enthusiastic | | | | after. |
| watch collector but it is a luxury brand with a | | | | After the Second World War, the Bucherer brand, |
| reputation for creating individual timepieces of | | | | as it was now known became more popular in |
| distinction. | | | | the United States when returning U.S. servicemen |
| The Carl F Bucherer brand was established in the | | | | passed through Switzerland, many appreciative of |
| Swiss city of Lucerne in 1888 as a creator of | | | | the uncompromising quality of the Bucherer men's |
| luxury watches and jewellery by Carl F Bucherer | | | | wristwatch. |
| and his wife Luise. In turn their sons Carl-Edward | | | | The brand received a further endorsement when |
| and Ernst continued to expand the luxury brand, | | | | U.S. President Richard Nixon visited the Bucherer |
| both having been trained in the watchmaking and | | | | shop in 1964 and left as a proud owner of a new |
| goldsmith professions. | | | | Bucherer chronograph. |
| In 1919 after the war, a collection of exquisite | | | | In 1976 a third generation of family involvement |
| ladies wristwatches was unveiled. The success of | | | | continued under Jorg Bucherer. After the rebirth |
| these timepieces saw an increase in business and | | | | of the popularity of the mechanical wristwatch in |
| formed the reputation of the Bucherer name as | | | | the 1990's, Bucherer luxury wristwatches once |
| innovative and contemporary designers of high | | | | again released innovative timepieces such as the |
| quality jewellery and watches. A range of men's | | | | Archimedes Perpetual Calendar. |
| watches followed and these chronograph and big | | | | |