| I was recently flummoxed upon reading a news | | | | high-status brands breed within the country day |
| article regarding a debut of an ultra luxurious | | | | by day, no one has transferred any part of the |
| Swiss Watch brand within the States, with prices | | | | work to any other part of world (this is not as |
| starting at a recession breaking tag of $350,000 | | | | straight forward as an Apple iPod!) |
| (talk about economic down turn!). I always drooled | | | | Although the luxury and high end market of |
| at the thought of having one of those sleek TAG | | | | watches has expanded throughout the globe, and |
| Heuer or Rolex officially certified chronometer | | | | the Swiss are facing a tough competition from |
| watches, but that price tag is royalty. However, | | | | rivals within Europe and as well as here in the |
| one does wonder about what is with these | | | | States, their matchless craftsmanship, |
| watches. What makes them so special? You are | | | | infrastructure, their acquaintance with style, |
| still just going to check the time, then why is this | | | | originality and guts to show off has kept them on |
| industry so unique? | | | | top of the world, in the watch making industry. |
| To trace the answer, you have to travel all the | | | | There is a common saying, "with fame comes a |
| way into the snowy Alps of Switzerland. It is | | | | price", so, it is quite understandable why every |
| here, in this small country, that the unique brand | | | | day, now and then, we come to see a replica of |
| tag of "Swiss made" is generated. The words | | | | a watch, selling for 10 times less the price of its |
| "Swiss made" symbolizes an impression of class. | | | | original counterparts. This makes the "Swiss |
| Elevated methodological features, implication of | | | | made" label vulnerable, and that is where the FH |
| precision, dependability, shock-resistance and | | | | (Federation of the Swiss Watch Industry) step |
| water-resistance as well as portentous | | | | back in the show. You see, it is the sole |
| sophistication and the creativity of their design are | | | | responsibility of the Federation to stop, prevent |
| all present within that trademark, engraved on all | | | | and eliminate counterfeiting of all such trademarks; |
| Swiss Watches. | | | | including but not limited to, brand names, designs, |
| To fall in the league of "Swiss made" watches, | | | | logos, etc. |
| the whole chain reaction of the watch from its | | | | Consumers should also be on the lookout for such |
| idea, to design, to production, and all in-between | | | | counterfeits. You should always buy from an |
| has to be carried out in Switzerland, including its | | | | official authorized reseller of the brand, and should |
| ultimate assessment, carried out by The | | | | not fall into the temptations of any outrageous |
| Federation of the Swiss Watch Industry or FH for | | | | deals, that sound disbelieving. This way, you can |
| short. | | | | also put in a part to save the heritage of "Swiss |
| Extensive hard work, put in by the watch making | | | | made" watches, and justification for a fair trade. |
| companies, has created a generation after | | | | So, next time when you decide to invest into a |
| generation ritual of inborn worth for the "Swiss | | | | piece of art, buy a Swiss watch, because it a true |
| made" trademark. Despite the fact that new | | | | masterpiece of its own kind. |