| A woman's eternal desire to feel special, gives rise | | | | television commercials and other forms of |
| to her desire for diamond rings. It is indeed | | | | advertisements created by the different diamond |
| strange, isn't it? How women throughout the | | | | companies also attempt consciously to contribute |
| globe, irrespective of their nationalities, religions, | | | | to this belief and desire. |
| traditions, family and educational backgrounds, | | | | History tells that diamond rings started holding a |
| occupations and temperaments, crave for | | | | special value back in the Roman Age. During those |
| diamond rings? And, how strangely similar their | | | | times, a man was required to barter for his bride. |
| smiles and expressions become when they have | | | | The idea was to offer the engagement as a |
| a diamond ring slid around their finger! | | | | security for his commitment to marry. If, later, |
| It is an age-old belief and pattern of thinking firmly | | | | the man failed on his betrothal, the engagement |
| entrenched in a woman's mind that a diamond ring | | | | ring was kept by, the bride, as her financial |
| is special. Since childhood she has seen a diamond | | | | security. Thus rose the need of offering diamond |
| ring around her mother's finger. She had loved to | | | | engagement rings as they had high financial value |
| play with it. She has grown up listening to the | | | | and their sale would provide good financial security |
| story of how her father proposed to her mother | | | | to the scorned bride. Thus the concept, that |
| and what that diamond ring meant. Thus are | | | | diamond rings are the most special of all rings, |
| sown the first seeds of desire in the | | | | originated from a cause that was only financial |
| sub-conscious mind of a woman. Then she | | | | and far from anything emotional or romantic. |
| gradually sees the other engagements and | | | | In the medieval age though, diamond rings began |
| weddings that happen around her as she grows | | | | to have a romantic connotation, when the Italians |
| up. Though she understands that an engagement | | | | associated diamonds with the flames of love. |
| ring need not necessarily be a diamond ring, and | | | | The most modern reason happens to be that |
| engagement only requires true love and | | | | diamond is the hardest gemstone. This property |
| commitment, she also notices the high value that | | | | and the fact that it can have the most versatile |
| the world tends to put on a man who gives a | | | | setting increases the worth of a diamond ring in |
| diamond ring to her fiancée. The man's | | | | the minds of today's women. The traditional value |
| love for his lady seems to get proclaimed loudly | | | | of it, for being recognized as a symbol of pure |
| with the glitter of the diamond. And, thus, like a | | | | and true emotions, also refuses to go from their |
| woman's eternal wish of making the world jealous | | | | minds. |
| with her choice of a fiancée or husband, | | | | If women started to free themselves from their |
| increases her secret desire for a diamond ring. | | | | weaknesses towards things like diamond rings, |
| This is strongly reinforced by romantic novels, | | | | flowers, soft toys and chocolates, women will not |
| movies, albums, greeting cards, posters etc., | | | | be women any more. So, it is better to leave |
| where a diamond ring is projected as the only | | | | them as they are and pamper them as and when |
| emblem of intense love and adoration. The | | | | the hour comes. |