| There are many ingredients to running and | | | | - Answer every email promptly so your customer |
| maintaining a successful online business. You must | | | | knows you are attentive to their needs |
| have a website that meets all the SEO | | | | - Take the time to listen to their need. |
| requirements so that the search engines can | | | | - Give them options to choose from |
| index you properly. Your keywords should be | | | | - Help them come to a decision. |
| concise and reflective of the product or products | | | | - If they are undecided give them some time. Tell |
| that you are selling. You need to promote and | | | | them you will be here when they are ready. If |
| market your brand through email, newsletters, | | | | you have laid the ground work properly they will |
| social networks, article submissions, blogs, etc. | | | | come back and buy from you. One of the best |
| Say you have done all of the above and more | | | | lessons I learned growing up is "to get something |
| and you have garnered traffic and have a decent | | | | you have to give something". Weigh the cost of |
| conversion rate but your analytics show that | | | | what you are giving against the cost of what |
| 90% of your customers are new and only 10% | | | | your customer will give in return and you might |
| repeat consumers. You are left scratching your | | | | be surprised which will come out on top. Make |
| head and wondering why. The answer is quite | | | | your product guarantee work for you!! It is not |
| simple - what kind of Customer Service are you | | | | just a bunch of words thrown together to give |
| giving? | | | | your customers confidence when purchasing from |
| It does not matter whether you have a product | | | | you. It must be respected as the valuable asset it |
| that is exclusively yours or if you sell in a very | | | | is! If you have a customer with a genuine |
| competitive niche. It does not matter if your | | | | complaint pay attention to what they are saying - |
| prices are reasonable. It does not matter if you | | | | don't just brush them off or try to wriggle out of |
| offer free shipping or a free gift. If you do not | | | | the problem. And always give them a little more |
| offer superior customer service you will not get | | | | than they are asking for if you can. It will come |
| that most valued ingredient to any online business | | | | back to you a hundred fold. |
| - the repeat customer. | | | | Strive for excellence in giving the best customer |
| Repeat customers are satisfied customers. These | | | | service you possibly can. Take pride in your |
| customers swear by your product and spread | | | | attention to detail with all transactions. Show your |
| the news by word of mouth, social networking | | | | customers how very important they are to you |
| with their friends, showing what they purchased | | | | and treat each customer with the utmost respect |
| to others and buying more from you. | | | | and courtesy. Go out of our way to |
| How do you get these loyal repeat customers? | | | | accommodate them whenever you can. |
| To put it very simply: | | | | Always remember - Satisfied customers are your |
| - Let your customers how very important they | | | | greatest asset! |
| are to you. | | | | |