Charms and charm bracelets


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How Trollbeads Maintain Their Individuality

In the beginning Trollbeads were the brainbracelet that murano glass, cast silver and
child of one Danish goldsmith Svend Nielsen,gold beads would slide on and off at anytime.
a unique jewelery gift for friends and family
back in 1976 now in 2008 Trollbeads are oneThis premise of a piece of jewelery that can
of the fastest selling jewelery items notbe as liquid as choosing an outfit for a
only  in  Denmark  but  world  wide.night out, has captured the imagination of
women and men all over the world. Now into
What is it that makes Trollbeads jewelery sothere 32nd year Trollbeads led by the second
attractive to such a wide and varied customergeneration of the family Lise Aagaard, and
profile? This is the question that lies onwhat has kept Trollbeads at the forefront of
everyone's lips both within the jewelerythis new and expanding jewelery market is
trade and the consumer alike. Part of thethat they are not afraid to innovate and
answer to this question lies in the premisediversify, with the company discontinuing
that Svend Nielsen had when he created themany of their favourite beads to bring new
first Trollbead, he had seen the historicbeads into the range to keep the range fresh
success of the traditional charm braceletand new for all of their fans. Beads like the
with gold and silver charms that would beamber beads launched in 2007 and the Spring
solder to a traditional bracelet. ThisKit have kept the Trollbead enthusiast
traditional style of jewelery had beenenthralled at what may be next, whilst the
successful for many, many years because ofexpansion into trollbead rings this season
the way that people could collect charms andwill really wow all of those who want more
personalize their bracelet, however once thethan  just Trollbead bracelets and necklaces.
charms were on the charm bracelet the style
would be fixed and only large upheaval andThis constant liquidity of change and
cost would alter the style of the bracelet.evolution is what has made Trollbeads so
Svend Nielsen premise was to create a charmfamous and is what has given the company such
bracelet that could be personalized similara huge following throughout the world so
to the traditional charm bracelet but wouldmaybe it is time that you joined the club and
be able to be altered and changed at the dropstarted collecting your own Trollbead piece
of a hat with no technical knowledge needed.of jewelery.
His creation was Trollbeads using a foxtail



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