| In the beginning Trollbeads were the
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| | needed. His creation was Trollbeads using
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| brain child of one Danish goldsmith Svend
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| | a foxtail bracelet that murano glass,
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| Nielsen, a unique jewelery gift for
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| | cast silver and gold beads would slide on
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| friends and family back in 1976 now in
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| | and off at anytime.
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| 2008 Trollbeads are one of the fastest
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| | This premise of a piece of jewelery that
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| selling jewelery items not only in
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| | can be as liquid as choosing an outfit
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| Denmark but world wide.
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| | for a night out, has captured the
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| What is it that makes Trollbeads jewelery
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| | imagination of women and men all over the
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| so attractive to such a wide and varied
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| | world. Now into there 32nd year
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| customer profile? This is the question
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| | Trollbeads led by the second generation
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| that lies on everyone's lips both within
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| | of the family Lise Aagaard, and what has
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| the jewelery trade and the consumer
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| | kept Trollbeads at the forefront of this
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| alike. Part of the answer to this
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| | new and expanding jewelery market is that
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| question lies in the premise that Svend
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| | they are not afraid to innovate and
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| Nielsen had when he created the first
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| | diversify, with the company discontinuing
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| Trollbead, he had seen the historic
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| | many of their favourite beads to bring
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| success of the traditional charm bracelet
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| | new beads into the range to keep the
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| with gold and silver charms that would be
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| | range fresh and new for all of their
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| solder to a traditional bracelet. This
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| | fans. Beads like the amber beads launched
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| traditional style of jewelery had been
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| | in 2007 and the Spring Kit have kept the
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| successful for many, many years because
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| | Trollbead enthusiast enthralled at what
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| of the way that people could collect
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| | may be next, whilst the expansion into
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| charms and personalize their bracelet,
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| | trollbead rings this season will really
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| however once the charms were on the charm
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| | wow all of those who want more than just
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| bracelet the style would be fixed and
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| | Trollbead bracelets and necklaces.
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| only large upheaval and cost would alter
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| | This constant liquidity of change and
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| the style of the bracelet. Svend Nielsen
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| | evolution is what has made Trollbeads so
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| premise was to create a charm bracelet
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| | famous and is what has given the company
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| that could be personalized similar to the
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| | such a huge following throughout the
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| traditional charm bracelet but would be
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| | world so maybe it is time that you joined
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| able to be altered and changed at the
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| | the club and started collecting your own
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| drop of a hat with no technical knowledge
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| | Trollbead piece of jewelery.
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