| In the beginning Trollbeads were the brain | | | | bracelet that murano glass, cast silver and |
| child of one Danish goldsmith Svend Nielsen, | | | | gold beads would slide on and off at anytime. |
| a unique jewelery gift for friends and family | | | | |
| back in 1976 now in 2008 Trollbeads are one | | | | This premise of a piece of jewelery that can |
| of the fastest selling jewelery items not | | | | be as liquid as choosing an outfit for a |
| only in Denmark but world wide. | | | | night out, has captured the imagination of |
| | | | women and men all over the world. Now into |
| What is it that makes Trollbeads jewelery so | | | | there 32nd year Trollbeads led by the second |
| attractive to such a wide and varied customer | | | | generation of the family Lise Aagaard, and |
| profile? This is the question that lies on | | | | what has kept Trollbeads at the forefront of |
| everyone's lips both within the jewelery | | | | this new and expanding jewelery market is |
| trade and the consumer alike. Part of the | | | | that they are not afraid to innovate and |
| answer to this question lies in the premise | | | | diversify, with the company discontinuing |
| that Svend Nielsen had when he created the | | | | many of their favourite beads to bring new |
| first Trollbead, he had seen the historic | | | | beads into the range to keep the range fresh |
| success of the traditional charm bracelet | | | | and new for all of their fans. Beads like the |
| with gold and silver charms that would be | | | | amber beads launched in 2007 and the Spring |
| solder to a traditional bracelet. This | | | | Kit have kept the Trollbead enthusiast |
| traditional style of jewelery had been | | | | enthralled at what may be next, whilst the |
| successful for many, many years because of | | | | expansion into trollbead rings this season |
| the way that people could collect charms and | | | | will really wow all of those who want more |
| personalize their bracelet, however once the | | | | than just Trollbead bracelets and necklaces. |
| charms were on the charm bracelet the style | | | | |
| would be fixed and only large upheaval and | | | | This constant liquidity of change and |
| cost would alter the style of the bracelet. | | | | evolution is what has made Trollbeads so |
| Svend Nielsen premise was to create a charm | | | | famous and is what has given the company such |
| bracelet that could be personalized similar | | | | a huge following throughout the world so |
| to the traditional charm bracelet but would | | | | maybe it is time that you joined the club and |
| be able to be altered and changed at the drop | | | | started collecting your own Trollbead piece |
| of a hat with no technical knowledge needed. | | | | of jewelery. |
| His creation was Trollbeads using a foxtail | | | | |