Diamonds are Forever

In October 2005, Egg asked the Social Issuesare beginning to regard right-hand rings as the
Research Centre to investigate the trends thatultimate expression of self. Wearing a fashionable
would define the "Noughties". They found thatdiamond dress ring to the office every day is a
many people thought of the period as thesubtle statement, but it will definitely get you
"Decade of Fear", due to the immense medianoticed at the boring weekly meeting. Make a
coverage of 9/11, the tsunami and the War onstatement with a "what, this old thing?" attitude
Terror. As a result, people are increasingly likely toto your diamonds.
stay at home, to indulge themselves and toDiamond Watches
demand everything on their own terms. OneIf you're a bit strapped for cash, but can't resist
great way to combine all three is to treatthe appeal of the little sparklers, why not try a
yourself to gorgeous jewellery, ordered from thediamond-set watch? It's far easier to justify to
comfort of your own computer desk, andyour other half than a dazzling diamond pendant,
delivered straight to your door within days.however gorgeous it may be, because you really
The big surprise for online jewellery retailers isneed a watch anyway, don't you?
that diamonds sell remarkably well throughDiamond Celebrities
websites. The range available is incredible, withCatherine Zeta Jones is famed for her stellar
everyone from top-end specialists such as Blueascent from Swansea mini-series girl to A list
Nile through to familiar high street names such assilver screen goddess. Her red carpet outfits
H.Samuel selling diamond jewellery online.always play to her strengths - she has a stunning,
Consumers are now confident that buying online ishourglass figure, and knows that sumptuous
secure, and the quality and design of websitessatiny gowns with structured bodices and flowing
makes the decision easy. For example, someskirts look fab on her. Catherine accessorises with
jewellers' sites feature zoom and 360 degreethe kind of jewellery you'd expect from someone
views of their products so you can see exactlymarried to an elder statesman of Hollywood;
what you're getting. Blue Nile even offers an onlineold-fashioned jewellery, set with obscenely large
design service - you can 'build' a diamond ring bydiamonds.
choosing the stone shape, selecting the perfectJennifer Lopez has a very different attitude to
band to complement it, and setting the budget.her rocks. Like Destiny's Child, she buys her own.
How to Wear Diamonds:She may have once been Jenny from the block,
Diamond Earringsbut she is now queen of a multi-million dollar
Diamond jewellery is more affordable than ever,empire, which allows her to buy herself a new set
so now is the time to buy something special. Forof diamonds to perfectly accessorize each of her
true self-indulgence, treat yourself to a pair offabulous reinventions. J.Lo no longer has the
diamond earrings to wear every day. There's nostunning six carat pink diamond ring that Ben
point saving special jewellery for special occasionsAffleck proposed with, so for her 36th birthday,
- if you buy something because you like it, thenshe bought herself a gorgeously indulgent
why not wear it? Diamond earrings come in all£2.5 million diamond-encrusted ring.
shapes and sizes, and the glittering stones are soGuys would do well to take a leaf out of David
versatile that you can wear them with anything.Beckham's book. He treated wife Victoria to a
For adding discreet sparkle to any ensemble, apink diamond even bigger than J.Lo's, but he's no
little pair of diamond studs is probably the safeststranger to bling himself. The London-born
option; however, there are some gorgeous dropfootballer has become an international style icon
and hoop earrings around that look fantastic withthanks to his sharp tailoring and immaculate
a strapless little black dress.grooming. David likes to wear a huge single stud
Diamond Braceletsearring, set with a sparkling square-cut diamond,
Tennis bracelets are a favourite accessory,with a sharp suit and no other jewellery. Herein
although they are possibly a little over the top forlies the secret to men's jewellery - one piece at a
everyday wear. They have a classic appeal akintime is usually enough, especially if it's diamond-set.
to that of pearls or solitaire rings, so are perfectIn recent years, ice has become the jewel of
18th or 21st birthday presents. For something achoice for rappers such as Fifty Cent, who
little more subtle but just as stylish, try a delicatechoose it as a visible display of their wealth and
bangle in ultra-fashionable white gold,success. The subject of conflict diamonds has hit
pavé-set with a sweep of gems. Thethe headlines of late, thanks to Kanye West's
beauty of diamond bangles and bracelets is that"Diamonds from Sierra Leone", which directly
whenever you move your arm, at least one ofrefers to the ongoing civil war in that country,
the stones will catch the light, and sparkle in thatfinanced by the sale of diamonds mined in the
magical way that diamonds have. If you arewarzone. Jay-Z, another Roc-A-Fella artist known
looking for a stunning accessory that won't datefor his appetite for bling, is shown using a
over the decades, diamond bracelets are definitely"diamond cutting" gesture on the front cover of
worth a look.his album "The Dynasty: Roc La Familia". These
Diamond Ringsrappers have now, rightly or wrongly, become
And finally we come to rings. Diamonds no longerrole models, and to get the look of any of these
have to be restricted to a timeless solitairehip-hop stars, a chunky, expensive
engagement ring. Confident, successful womendiamond-encrusted crucifix is a good start.